May 12, 2021

What Are The 6 Most Important Analytics For Your Website

In web design, web analytics is an important part of the process. You can use web analytics to see how visitors interact with your website and what they like or dislike about it. This information can be used to make improvements - for example, you might want to change the way a button looks if many people click on it but don't complete any other tasks on your site. In order to know which changes are best, you need reliable web analytics data!

1. Pageviews

Pageviews are what give a page its popularity. The more views, the higher it will rank on Google's search engine and social media sites like Facebook.

Pageviews refer to how many times your website has been viewed by visitors - this number is really important because if you have enough of them, then that means people actually want to see anything on your site or blog which can lead to increased traffic for advertisers as well as potential customers looking for products they might be interested in purchasing at some point down the line.

2. Bounce rate

Bounce rate is the percentage of visitors who leave your site without viewing any other pages. Some experts say that a high bounce rate could be an indication that there are design issues or content problems with your website, but it can also indicate user behaviour like checking email on mobile devices while browsing social media feeds and news sites—and then leaving when they’ve found what they were looking for. If you have some reason to believe people might not be sticking around because of something about the way you designed things, make sure those elements stand out in order to keep them reading more from the beginning!

3. Engagement time

Engagement time indicates how long visitors on your site stay before moving to another page. Visitors who return regularly have higher levels of engagement than those who don't, since they spend more time with the content.

Engaging web pages encourage a user's attention from one section or topic to the next by presenting related and intriguing information in an organized manner that is easy for readers to follow and understand

4. Unique visitors

Unique visitors are the people who visit your site in a given period of time.

A person may visit once a month or every day and you want to know how many of these visitors there are in total? Unique Visitors is the answer! The number of people who have visited your site at least one time during an interval that you specify. For example, if I tell Google Analytics to 'track unique visitors' then this metric will show me all the people who came to my blog over any given period (say 30 days). This includes both first-time viewers as well as repeat users. You can also track which pages they viewed with Google's UTM URL parameters such as 'utm_source=google&utm_medium=cpc&utm_campaign=keyword'.

5. Average session duration

The measurement behind measuring an individual’s viewing habits, known as “average session duration," determines whether visitors are sticking around and checking out more content or leaving within just minutes of their arrival in order to find something new elsewhere.

6. Traffic sources

Websites have many different ways to generate incoming visitors; some from popular online platforms like Facebook or Google Search Engine Optimization (SEO), while others come in through email campaigns, paid advertising on other sites, links that point back to them from external pages with related content such as Wikipedia articles about their industry niche. None of these tactics is more important than anyone another when it comes to attracting new customers: each provides its own unique benefits depending on what you're trying to achieve with your marketing strategy - whether making more sales leads via ads or increasing brand awareness with content marketing.

Traffic sources, in the web analytics world, refers to where your site's traffic is coming from and how it found your site in the first place on a more granular level than just "organic" or "paid."  This is important information for marketers because if you know what channels are giving you high ROI.

Web analytics is an important part of the web design process. You can use it to see how visitors interact with your website and what they like or dislike about it. This information can be used to make improvements - for example, you might want to change the way a button looks if many people click on it but don't complete any other tasks on your site. In order to know which changes are best, you need reliable web analytics data! If you're looking for a professional web designer who's committed to not just designing great websites, but also ensuring that those sites perform well in terms of metrics such as bounce rate and conversion rates, get in touch with us today.